Your portfolio website is arguably the most important channel you have for promoting your business.
It’s often the first touchpoint a prospective client will have with your brand, and they’ll use that initial interaction to assess your skill and expertise as a web designer or developer. As with most budding relationships, their first impression of your business can influence whether or not you land a new contract.
In the eyes of a prospect, the quality of your own website’s design can be seen as a direct reflection of the quality of your client work. If your site is poorly designed and offers a clunky user experience, they’ll worry that their site will look and perform the same way if they hire you.
But the best portfolio sites are not just beautifully designed, they also serve a very functional purpose. They need to show off your existing work through well-constructed case studies, and include an optimized contact page to facilitate client intake. Above all, they need to display your unique brand as a creative — whether you’re a freelancer or an agency.
We’ve collected some of our favorite agency websites from the Shopify Partner ecosystem that elegantly blend creativity and function into one beautiful package. We hope they inspire your own creative thinking and lead you to revisit the importance of your own site.
Feast your eyes!
You might also like: How to Create a Compelling Web Design Portfolio
Are you proud of your portfolio website? Show it off in the comments below and we may feature it in our next roundup!
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